Introduction To Mass Communication And Journalism

The Importance of Communication, Communicative Rationality, Advertising, Television Advertisement,. Corporate Media, Paying for the Video Revolution, News Media Coverage of Popular-culture Culpability, Usage of Various Electronic Media, Comparing the Internet and other Nontraditional\r\nMedia with Traditional Media, A Demand-side View of Media Substitutability, Operationalizing and Analyzing Exposure, Phenomenological Medium Theory, Electronic Media of the 21st Century, Audience Valuation and Minority Media, Preparing the Next Generation of Journalists